As the festive season—or "Golden Quarter"—approaches, small and medium-sized businesses across the UK brace for what is undoubtedly the busiest shopping period of the year. Whether it's your first Christmas at the helm or you're a seasoned entrepreneur, this time offers immense opportunities to maximise revenue, create customer loyalty, and deepen community engagement. However, these opportunities come with their own set of challenges, from skyrocketing customer demands to managing a seamless operation amidst the holiday rush.
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